It’s easy to put off writing a press release. We’ve all been there. Here’s 3 reasons why getting your accomplishments out to the media is a good idea.
Funders Expect It
Funders want to know:
- What have you been up to lately? Launching any programs soon?
- Are your programs making measurable impacts?
- Any major donations recently?
- Did a stellar participant make massive progress towards a long-term goal?
Your community won’t have a clue about your wins if you don’t share them And not just on social media. Get your name in print media like newspapers and magazines. Funders will take note.
Its a Great Way To Highlight Your Effectiveness
Nothing catches a prospective funder’s eye better than a magazine or newspaper headline announcing a successfully completed project.
Funders want to know the details, succinctly stated, on who you helped and how you did it. Fiscal responsibility? Check. Administrative capability? Check. Overall effectiveness? Check.
Seeing your accomplishments in print makes a statement.
The Media Digs Facts and Figures – Funders Do Too
If your statewide pilot project increased literacy rates by 15% in an historically low-income community over a 6 month period, that’s news. Did your success coincide with a decline in graduation rates for the same population?
Well then you’re story is even more relevant – and you’ve made a convincing case for your particular solution to an alarming problem.
You may not get a reporter to pick up your story every time, but your odds increase when you share what’s newsworthy. Start close to home. Target local media first, then cast a wider net.
Most importantly, begin, and keep going. What gets you from start to finish with your PR projects? Share your comments below.
