As a social services professional, you’re a master at telling a compelling client story. But are you using case studies for maximum awareness or brand building for your agency or organization?
You most certainly should.
Case studies, sometimes known as customer success stories, are your content marketing workhorse.
Here’s why.
Case studies can provide:
- Social Proof
- Thought Leadership
- Good News for Donors and Colleagues
- A robust email list for the future
Social Proof
These days, you, and likely everyone you know, is a savvy consumer of products and information. We look for facts to back up what we’ve either read or heard about. Case studies give potential volunteers, donors, employees, and constituents relevant facts and figures to make informed decisions about your service or cause. A fact-based case study sends a strong message that your team gets results.
Thought Leadership
What better way to step to the front of the leadership line with your particular area of expertise? Case studies showcase your ability to recognize and solve challenges. They’re the perfect vehicle to put your knowledge and know-how on display.
Good News for Donors and Colleagues
Everyone gets to feel like part of a winning team with a well written case study. Success stories are an invitation to walk in the shoes of a triumphant program participant or get a peek inside a program launch. The struggles and challenges you share along the way to providing a key service offering can entertain and inspire. Great stories get attention.
A Robust Email List
You can leverage your case studies to build a robust email list and generate leads to recruit volunteers, employees, funding prospects, and community stakeholders, By repurposing your case study content into annual letters or reports, tweets, videos, and other marketing formats, you’ll have a variety of ways to drive traffic back to your website.
Case studies shine a spotlight on participant milestones, and document program successes or donor impacts, They can pack a powerful marketing punch in your overall marketing strategy for years to come.
What are your thoughts on case studies? Have you ever read a case study and decided to purchase, sign up, or click? Tell me about it in the comments below.
